Walls Down. WMNûp.

A vibrant ecosystem of business-starters, change-makers and rebels (with causes) who are devoted to rising up together as we cultivate compounding, evolutionary success in leadership and life.

By Real WMN.
For Real WMN.

We are the women. The women of yesterday, today and tomorrow.
Our roots run deep, our bodies create life and our minds summon magic.
We lead heart-forward despite uncertainty. Because we believe in making the world a better place for women. For everyone.
Yet, we know, if we are not the ones to stand for what's right (and stay insatiably curious in our pursuit of what moves us forward), no one will.
We are the women of sustained growth and entrepreneurship. The visionary disruptors who show up again and again and again.
& not for the sake of feeding hierarchal structures disguised as "communities", energy selling or sexualized marketing. But because we give a damn about living out our truth to create an evolutionary impact that is bigger than us.
We alchemize our stories into service, our pain into purpose, + our frustrations into freedom.
For fulfillment. For future. For forever.
This is WMNûp. Your are right where you belong.
Welcome home.

THE ESSENCE OF OUR ECOSYSTEM

We: welcome the complexities of the female entrepreneurial experience in its entirety, encourage women to be aggressively themselves in their pursuit of coming alive, hold a safe place to share real emotions, deep conversations and in-depth connections, combat cookie cutter strategies and regurgitated industry advice with step-by-step, true-to-you solutions that act as a catalyst for change, prove to you that no trend is as sexy as a woman who is vibrantly serving her purpose, turn your burnout into business badassery, won't tell you that you should, but we will disrupt the systems holding you back to show you that you could, won't ever force cult like manipulations on you and your client relationships, but we will help you lead in a riveting, unforgettable way that is aligned with your deepest values, prepare you for the ups and downs so that you can evolve with ease no matter what comes your way.

We will invite you to pull up a seat, because you deserve to be at our (and every) table.

Our Values

INTUITIVE + INNOVATIVE

We balance the natural rhythms of life and business with strategic awareness and deep thought.

DISCERNING + DEVOTED

We’ll help you dissect what matters most, and equip you to make empowered decisions for your business and the world.

REGENERATIVE + EMERGENT

We’ll support you in creating systems that withstand our ever-changing context, offering you more freedom and fulfillment along the way.

Emily Cassel is the Founder + CEO of WMNûp. As a business strategist and leadership consultant, Emily’s work draws from her background in Positive Psychology, Sustainability, Women’s Leadership, Business + Entrepreneurship, and her uniquely impactful experience attending an all-women’s college.

Emily is the host of the podcast Like Nobody’s Business, author of two journals: the 52-week Motivational Journal and the 90-Day Goals Journal with Rockridge Press, and has been featured on Off the Vine with Kaitlyn Bristowe, With Whit with Whitney Port, and The Priestess Podcast with Julie Parker. Her work has also been featured in The Huffington Post, The Atlantic, and Skirt Charleston.

She lives in Charleston, South Carolina with her fiancé (Jeff), Mini Australian Shepherd (Kai), + goofy Golden Doodle (Wilson). You can find her stress-baking delicious DF + GF treats, performing a full Broadway revue in her convertible with the top down, or swimming in the ocean after soaking up sun on the beach.

A Community Committed to Closing the Gaps

Together we beckon the big work of dismantling systems that keep women from rising up personally, politically and culturally. We curate bespoke solutions that scale with magnetism. Not only to extract your potential in what makes you wildly come alive, but to lead the way for future generations.

Know that when you WMNup with us, it won't always be easy. We will: trust in miracles before they show up, burn your intentions to bone, question everything, change your mind, nourish your personal needs, face your fears, linger over the little things, break up with your bad business habits, go for it when it doesn't make sense, act with intention and finish what you started.

However, if you are on fire to serve just as much as we are, we promise the work will be worth it.

Best part? You won't have to do it alone.